Peekwood

Nesting keychains · Launching spring 2027

Take a peek inside.

Little turned-wood keychains in the matryoshka tradition. Slide the outer doll up its chain and find the character the story was keeping secret.

Get launch news Peek at the collection
The Frog Prince outer doll, lifted up its chain: a green frog wearing a gold crown and red cape The Prince, the smaller doll that was hiding inside the frog, hanging on its own short chain
Slide the frog up the chain, and the prince is waiting underneath.

How it works

1 · Pick a story

A fairy tale or one of nature's own surprises, printed on a small turned-wood doll.

2 · Lift it

Slide the outer doll up the chain to reveal the second character hidden inside.

3 · Carry the secret

It hangs on a stainless keyring, so the story goes everywhere your keys do.

The first collection

Tap any doll, or Peek inside, to lift it and see who's hiding. Final designs and the launch line-up are still being chosen.

The Frog Prince

Frog → hides the Prince

Kiss the frog, find the prince. A crowned frog in a royal cape with the real prince waiting inside.

Down the Rabbit Hole

Rabbit hole → hides Alice

A tangle of roots and wildflowers around the burrow, and Alice tumbling inside.

The Speckled Egg

Egg → hides a hatching chick

A plain speckled egg on the outside. Lift it and the chick is already breaking out.

The Acorn

Acorn → hides a squirrel

A woodland acorn with a scaled cap, keeping its squirrel safe for winter.

The Emperor Penguin

Penguin → hides her chick

An emperor penguin parent with a fluffy silver chick tucked safely inside.

The Poison Apple

Apple → hides Snow White

From the Brothers Grimm: a perfect red apple, and Snow White hidden at its heart.

It started at a street market

Around 1997, at a street market in Hong Kong, my mother bought herself a tiny wooden nesting-doll keychain. Slide the doll up its chain, and a second doll was waiting inside. Nearly thirty years later it's still on a key ring, and it's where Peekwood began.

Peekwood takes that little surprise and gives it a story: the frog who is really a prince, the egg about to hatch, the apple with Snow White inside. Classic tales and nature's own reveals, each small enough to carry.

The original keychain, closed: a small painted wooden nesting doll in a blue headscarf and pink dress on a steel chain The original keychain on a set of keys, the outer doll lifted to show the tiny inner doll in a red dress hanging below it
The original
Hong Kong, c. 1997
45 mmtall outer doll, with a 22 mm doll inside
Turnedhardwood, shaped on a lathe
Printedin flat colors, then clear-coated
304stainless steel keyring and chain

Questions, answered

When and where can I buy one?

The first Peekwood dolls launch in spring 2027, here on peekwood.com and on Amazon. Shops will be able to order through Faire. Join the list below to hear first.

How big is it?

The outer doll is 45 mm (about 1¾ in) tall and 22.5 mm wide. The hidden doll inside is about 22 mm (⅞ in) tall.

How does it work? Does the little doll come off?

Slide the outer doll up the chain to reveal the inner doll hanging underneath. The inner doll is attached to the chain, so it stays put. Slide the outer doll back down to hide it again.

What is it made of?

Turned hardwood, printed in flat colors and clear-coated. The keyring, chain and hardware are 304 stainless steel.

Is it a toy?

No. Peekwood keychains are collectibles for ages 14 and up.

Can I use it as a bag charm?

Each keychain comes on a stainless keyring. Bag-charm details will be posted before launch.

Do you sell to shops?

Yes. Shops can order wholesale through Faire from launch. For other wholesale questions, write to hello@peekwood.com.

What about shipping and returns?

Shipping and returns details will be posted here before launch. Questions in the meantime? Write to hello@peekwood.com.

Something else? Ask us at hello@peekwood.com.

Be first to peek inside

The first Peekwood dolls arrive in spring 2027. Email us to join the launch list and get first pick of the collection.

Email hello@peekwood.com

Or follow along on Instagram @peekwood.